FEBRUARY 2026
ANNUAL DIGITAL BRAND ASSOCIATION PROPOSAL
RJ NALWA ×
HYUNDAI CRETA
Exclusive Automotive Partnership
# Digital-First Strategy
Lifestyle & Premium Positioning

RJ Nalwa × Hyundai CRETA

Executive Summary

This proposal outlines a 12-month digital-first brand association between RJ Nalwa and Hyundai Motor India, focused exclusively on the Hyundai CRETA to drive premium storytelling.

  • Build consistent brand presence across digital platforms

  • Strengthen lifestyle and premium positioning

  • Support Hyundai campaigns and key initiatives

  • Drive consistent audience engagement and conversation

02 | EXECUTIVE SUMMARY

Hyundai Logo

RJ Nalwa × Hyundai CRETA

About RJ Nalwa

RJ Nalwa is a celebrated digital content creator and brand communication professional, recognized for crafting lifestyle-driven, brand-safe storytelling that resonates deeply with premium audiences.

  • Authentic, high-quality lifestyle integration

  • Brand-safe narratives aligned with corporate values

  • Scope limited to Digital & Social Media platforms

  • No radio or broadcast involvement (Digital Exclusive)

03 | ABOUT RJ NALWA

Hyundai Logo

PARTNERSHIP RATIONALE

Why Hyundai CRETA?

Detailed breakdown of the strategic alignment between the brand, the product, and the creator's audience.

01

Category-Defining SUV

Leveraging the strong aspirational value of the Creta brand to elevate content perception and audience trust.

02

Natural Lifestyle Fit

Seamless integration into daily narratives ensures the vehicle feels like a partner, not just a product placement.

03

Feature-Led Storytelling

Showcasing design, technology, safety, and comfort through practical, real-world usage scenarios.

04

Long-Term Recall

Building a consistent 12-month narrative loop that reinforces brand values and drives deeper memory structures.

04 | PARTNERSHIP RATIONALE

STRATEGIC GOALS

Partnership
Objectives

Outlining the core targets for our 12-month collaboration to ensure maximum brand impact and ROI.

05 | PARTNERSHIP OBJECTIVES

Establish year-long digital presence for Hyundai CRETA

Strengthen lifestyle and premium positioning

Support Hyundai campaigns and key initiatives

Drive consistent audience engagement and conversation

SCOPE OF WORK

Content Deliverables

Monthly Deliverables

02
Instagram Reels

High-production video content focused on features & lifestyle.

4-5
Instagram Stories

Interactive, behind-the-scenes, and engagement-driven updates.

Annual Output

24
Total Reels

Comprehensive year-long narrative arc.

50+
Total Stories

Continuous audience touchpoints and recall.

Strategic Note: All content will prioritize native storytelling and brand-safe integration, strictly aligned with the official Hyundai campaign calendar.

06 | CONTENT DELIVERABLES

STRATEGIC PILLARS

Content Themes

A structured approach to storytelling that balances product education with lifestyle aspiration.

01

Product & Feature

Showcasing design, technology, and safety features through high-quality visual storytelling.

02

Lifestyle Narratives

Authentic ownership stories, road trips, and daily usage that integrate the car into life.

03

Campaign Support

Amplifying key Hyundai launches, brand moments, and initiatives to maximize reach.

04

Digital Engagement

Interactive content formats including trends, Q&As, and polls to drive conversation.

07 | CONTENT THEMES

Partnership Commitment

Category Exclusivity

RJ Nalwa will maintain complete automobile category exclusivity with Hyundai, ensuring clear, conflict-free digital brand representation for the duration of the partnership.

Scope of Agreement

No collaborations with competing automobile brands across all digital and social media platforms.

Brand Safe
Conflict Free
100% Dedicated

08 | CATEGORY EXCLUSIVITY

KEY SUCCESS INDICATORS

Performance Measurement

Comprehensive tracking across all platforms to ensure campaign effectiveness and ROI visibility.

Engagement Rate

Monitoring likes, comments, shares, and saves to gauge audience resonance and content quality.

Reach & Impressions

Tracking total unique accounts reached and content visibility across target demographics.

Video Views & Watch Time

Analyzing retention rates and completion percentages for Reels and video content.

Campaign Metrics

Detailed breakdown of saves, shares, and direct conversions related to specific launch activities.

Data Source: Native Platform Analytics & Monthly Performance Reports

09 | PERFORMANCE MEASUREMENT

INVESTMENT OVERVIEW

Commercial Terms

Annual Digital Brand Association Fee ₹40,00,000 Exclusive of applicable taxes

Comprehensive 12-month engagement covering all deliverables and exclusivity. This confirms complete dedication to promote only Hyundai CRETA with no engagement with any other brand.

Scope & Structure

Final scope of work and detailed payment milestones to be mutually discussed and agreed upon prior to contract signing.

Alignment

Detailed deliverable calendar to be synchronized with Hyundai's official marketing roadmap and campaign launches.

Cost Breakdown

The Annual Digital Brand Association Fee & Royalty Fee is ₹40,00,000/year despite the individual costing breakdown below. To differentiate the costing, here's the detailed breakdown:

Reels Costing

20 Reels

₹1.5 Lacs per Reel

Insta Story Costing

45 Stories

₹20,000 per Story

Outdoor Activity Participation

5 Activities

₹2 Lacs per Activity

New Product Launch Events

2 Events

₹1.5 Lacs per Event

Royalty Fee

Per Annum

₹8 Lacs
Total Cost (Approximate)
₹65,00,000

Special Offer: Despite the individual costing totaling approximately ₹65 Lacs, we are offering the complete package for ₹40 Lacs per year, demonstrating our commitment to this exclusive partnership and ensuring complete dedication to promoting only Hyundai CRETA.

10 | COMMERCIAL TERMS

10 / 10